“History vs Reality”

This week, a friend showed me a video she thought I would be interested in. Last summer, she worked at a camp called Literacy Through the Arts in inner-city Cleveland. On the last day of camp, each camper recited a poem they had written throughout the course of the summer. One boy, sixteen year-old Romell, presented a piece of slam poetry that related many important messages about the history and modern reality of racism. Romell opened his poem by saying …

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True Match Foundations: The Link Between Ethnicity and Foundation

L’Oreal has released a series of commercials that make me a little uncomfortable. The commercials are for L’Oreal’s True Match foundations which are supposed to “precisely match your skin’s tone and texture.” The commercials feature a few celebrities: Beyonce Knowles (http://www.youtube.com/watch?v=Jc50e02zDt8&feature=BFa&list=PLF68B3695EF7533DC), Jennifer Lopez (http://www.youtube.com/watch?v=njIKU3sZy4E&feature=BFa&list=PLF68B3695EF7533DC), and Aimee Mullins (http://www.youtube.com/watch?v=n0GbUTjQdaY&feature=BFa&list=PLF68B3695EF7533DC). The script for each commercial is the same. They start with “There’s a story behind my skin. It’s a mosaic of all the faces before it. My only make up, True Match.” …

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How can we fix it?

This week in class we discussed psychological reasonings behind prejudice and racism. Through a couple readings we discovered that humans categorize others through an implicit automatic mechanism. Without even realizing that we are doing so, we are judging a person within seconds of looking at them, placing them into pre-made categories that society helped us create throughout our lives. Stereotypes form these social categories, which then become further reinforced whenever we believe that we witness a person fulfilling a stereotype. On the bright side, this research shows that humans are not deliberately placing others in categories, or more specifically, whites are not deliberately demeaning blacks and other minorities as “less than” them. However, this psychological mechanism implies that human’s brains are hard-wired to act this way, and once there categories are formed, there’s nothing we can do about it.

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Group Identity and Assimilation

During a discussion about social identity theory, someone asked how race functioned as an identity. Social belief structure is defined by Hogg as, “people’s beliefs about the nature of intergroup relations and their assessment of the validity and effectiveness of different strategies to achieve or maintain positive intergroup distinctiveness,” meaning there is an emphasis on maintaining a group identity that is distinct from other groups, creating a clear “us” “them” dynamic. The five components of social identity theory—group’s social status, stability, legitimacy, permeability, and achievability—are all crucial in maintaining the structures of race and racism.

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But Cleopatra was Beautiful!

I had a professor once who asked the class to close their eyes and envision the “perfect mate”. He then went around the room asking each student to describe their “dream” mate and marked it on the board. After every one was finished describing their vision he proceeded to explain to the class that every time he does this exercise, the “ideal” ends up being Caucasian, taller, blue eyes and light hair. While there were some votes for dark hair and eyes, his statement held true and the Caucasian, taller, blue eyes and light hair ideal won out; even with the black students. The professor then went about explaining American WASP culture and how deep its roots really delve. Tatum, 2007/1997, hit on this when on page 124, a student, once discovering that Cleopatra was black, exclaimed; “But Cleopatra was beautiful!”. Why is it that within our society we have been programmed to believe that being black, or “of color” (“of color” always makes me laugh; are all white people really “white” and void of color somehow pristine and pure?), is so unworthy of the word beauty?

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Stereotypes as a Cognitive Tool

I found the findings of the article “Stereotypes as Energy-Saving Devices: A Peek Inside the Cognitive Toolbox” by Macrae, et. al incredibly depressing. The researchers’ studies on both implicitly and explicitly presented stereotype cues revealed that stereotypes, like any kind of schema, save cognitive energy. Rather than analyzing the different traits of a new person, we subconsciously label them as part of a group. That way, we can instead use cognition to process what they are saying, or something else that is going on in the environment. Physical traits such as ace, gender, and disability status obviously stand out as markers about what group somebody belongs, and we make judgments based on our preconceived notions of these groups. Our brains do this automatically; without meaning to.

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Stereotypes as Energy-Saving Devices

After reading the article Stereotypes as Energy-Saving Devices: A Peek Inside the Cognitive Toolbox, I have thought a lot about how stereotypes are formed. According to the article we stereotype automatically without being conscious of what we are doing. It makes sense that we put people into certain schema’s, we do it with everything else however it is much more problematic to stereotype or put people into a schema than it is for us to look at a desk chair and a couch and say they are both seats.

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