True Match Foundations: The Link Between Ethnicity and Foundation

L’Oreal has released a series of commercials that make me a little uncomfortable. The commercials are for L’Oreal’s True Match foundations which are supposed to “precisely match your skin’s tone and texture.” The commercials feature a few celebrities: Beyonce Knowles (, Jennifer Lopez (, and Aimee Mullins ( The script for each commercial is the same. They start with “There’s a story behind my skin. It’s a mosaic of all the faces before it. My only make up, True Match.” While the celebrities say this, their ethnic background pops up in a list alongside their face. Why is their ethnicity … Read more