After reading the article Stereotypes as Energy-Saving Devices: A Peek Inside the Cognitive Toolbox, I have thought a lot about how stereotypes are formed. According to the article we stereotype automatically without being conscious of what we are doing. It makes sense that we put people into certain schema’s, we do it with everything else however it is much more problematic to stereotype or put people into a schema than it is for us to look at a desk chair and a couch and say they are both seats.
Super Bowl fail: Halftime show and ads misfire on big night with video!. Regarding the PepsiMax “Love Hurts” ad, Eric Deggans said the ad “wrapped up sexism, weird racial overtones and violence against women in one toxic package.” What elements of the ad might lead him to those conclusions, and do you interpret those elements in the same way he did?