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	<title>make up &#8211; Contemporary Racism</title>
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	<link>https://contemporaryracism.org</link>
	<description>An academic blog about whiteness, implicit bias, and systemic racism</description>
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		<title>Tarte Shape Tape – 50 Shades of White</title>
		<link>https://contemporaryracism.org/3659/tarte-shape-tape-50-shades-of-white/</link>
					<comments>https://contemporaryracism.org/3659/tarte-shape-tape-50-shades-of-white/#comments</comments>
		
		<dc:creator><![CDATA[Mia Shmariahu]]></dc:creator>
		<pubDate>Mon, 23 Apr 2018 17:38:17 +0000</pubDate>
				<category><![CDATA[media]]></category>
		<category><![CDATA[microaggressions]]></category>
		<category><![CDATA[racist imagery]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[invisibility]]></category>
		<category><![CDATA[make up]]></category>
		<category><![CDATA[White normativity]]></category>
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					<description><![CDATA[Notice anything in this photo? Do you think you’d be able to pick out your shade? Tarte is a cosmetics company, prominent in high-end make-up stores like Sephora and Ulta Beauty. On their website, they boast their dedication to cruelty-free, vegan skincare and cosmetics that are both ecologically friendly and high quality. Tarte has recently made headlines for their controversial new line of Shape Tape Foundation. By glancing at the photo above from the lens ... <p class="read-more-container"><a title="Tarte Shape Tape – 50 Shades of White" class="read-more button" href="https://contemporaryracism.org/3659/tarte-shape-tape-50-shades-of-white/#more-3659" aria-label="Read more about Tarte Shape Tape – 50 Shades of White">Read more</a></p>]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
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		<title>True Match Foundations: The Link Between Ethnicity and Foundation</title>
		<link>https://contemporaryracism.org/1713/true-match-foundations-the-link-between-ethnicity-and-foundation/</link>
		
		<dc:creator><![CDATA[nashkrod]]></dc:creator>
		<pubDate>Sun, 17 Jun 2012 01:55:38 +0000</pubDate>
				<category><![CDATA[media]]></category>
		<category><![CDATA[social categorization]]></category>
		<category><![CDATA[Aimee Mullins]]></category>
		<category><![CDATA[Beyonce Knowles]]></category>
		<category><![CDATA[Jennifer Lopez]]></category>
		<category><![CDATA[L'Oreal Commercial]]></category>
		<category><![CDATA[make up]]></category>
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					<description><![CDATA[L&#8217;Oreal has released a series of commercials that make me a little uncomfortable. The commercials are for L&#8217;Oreal&#8217;s True Match foundations which are supposed to &#8220;precisely match your skin&#8217;s tone and texture.&#8221; The commercials feature a few celebrities: Beyonce Knowles (http://www.youtube.com/watch?v=Jc50e02zDt8&#38;feature=BFa&#38;list=PLF68B3695EF7533DC), Jennifer Lopez (http://www.youtube.com/watch?v=njIKU3sZy4E&#38;feature=BFa&#38;list=PLF68B3695EF7533DC), and Aimee Mullins (http://www.youtube.com/watch?v=n0GbUTjQdaY&#38;feature=BFa&#38;list=PLF68B3695EF7533DC). The script for each commercial is the same. They start with &#8220;There&#8217;s a story behind my skin. It&#8217;s a mosaic of all the faces before it. My ... <p class="read-more-container"><a title="True Match Foundations: The Link Between Ethnicity and Foundation" class="read-more button" href="https://contemporaryracism.org/1713/true-match-foundations-the-link-between-ethnicity-and-foundation/#more-1713" aria-label="Read more about True Match Foundations: The Link Between Ethnicity and Foundation">Read more</a></p>]]></description>
		
		
		
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