“Wholesome Families”

Earlier today, a friend of mine posted a link to a commercial made by Honey Maid that features several different families goofing around while sentimental music played in the background. What made this commercial stand out to so many people was the purposeful use of diverse types of families: there’s an interracial family, a family that features a tattooed, “punk rock” looking father, a single dad, and a gay couple. The marketing slogan for the commercial is “This is wholesome”. Over the sentimental soundtrack, the voice over says “No matter how things change, what makes us wholesome never will.” And … Read more