Tarte Shape Tape – 50 Shades of White

Notice anything in this photo? Do you think you’d be able to pick out your shade? Tarte is a cosmetics company, prominent in high-end make-up stores like Sephora and Ulta Beauty. On their website, they boast their dedication to cruelty-free, vegan skincare and cosmetics that are both ecologically friendly and high quality. Tarte has recently made headlines for their controversial new line of Shape Tape Foundation. By glancing at the photo above from the lens of our class, it’s easy to see the issue. The line offers only three to four colors that are appropriate for people of color, but … Read more

True Match Foundations: The Link Between Ethnicity and Foundation

L’Oreal has released a series of commercials that make me a little uncomfortable. The commercials are for L’Oreal’s True Match foundations which are supposed to “precisely match your skin’s tone and texture.” The commercials feature a few celebrities: Beyonce Knowles (http://www.youtube.com/watch?v=Jc50e02zDt8&feature=BFa&list=PLF68B3695EF7533DC), Jennifer Lopez (http://www.youtube.com/watch?v=njIKU3sZy4E&feature=BFa&list=PLF68B3695EF7533DC), and Aimee Mullins (http://www.youtube.com/watch?v=n0GbUTjQdaY&feature=BFa&list=PLF68B3695EF7533DC). The script for each commercial is the same. They start with “There’s a story behind my skin. It’s a mosaic of all the faces before it. My only make up, True Match.” While the celebrities say this, their ethnic background pops up in a list alongside their face. Why is their ethnicity … Read more