Contesting White Feminism

In my feminist media studies class, we’ve moved into the topic of the representation of black women in the media and how mainstream feminism is essentially white feminism, and neglects to acknowledge women of color. Over the last few years however, Beyoncé has really been promoting feminist ideas in her work, becoming a strong feminist voice for women of color. She has always championed the strong and independent woman even back in her TLC days, but her feminist messages have recently become more explicit. This is most notable in her song Flawless, where she uses sound bytes of a speech … Read more

Ignorance Taking Form as a Need to Identify with Music

This post was sparked by a conversation between a White friend of mine and a White woman about Beyoncé’s song Formation. The woman believed that many White people felt betrayed by Beyoncé because her newest song did not allow for White people to relate to it. Additionally, this woman believed that the song depicted Black people as dominant (but she also believed the song had nothing to do with race). Although she did not fully consider Beyoncé’s intent in making the artistic decisions she did, her discussion of the relationship between White people liking music with White people relating to music … Read more

True Match Foundations: The Link Between Ethnicity and Foundation

L’Oreal has released a series of commercials that make me a little uncomfortable. The commercials are for L’Oreal’s True Match foundations which are supposed to “precisely match your skin’s tone and texture.” The commercials feature a few celebrities: Beyonce Knowles (http://www.youtube.com/watch?v=Jc50e02zDt8&feature=BFa&list=PLF68B3695EF7533DC), Jennifer Lopez (http://www.youtube.com/watch?v=njIKU3sZy4E&feature=BFa&list=PLF68B3695EF7533DC), and Aimee Mullins (http://www.youtube.com/watch?v=n0GbUTjQdaY&feature=BFa&list=PLF68B3695EF7533DC). The script for each commercial is the same. They start with “There’s a story behind my skin. It’s a mosaic of all the faces before it. My only make up, True Match.” While the celebrities say this, their ethnic background pops up in a list alongside their face. Why is their ethnicity … Read more