After completing this class a little over a year ago I wanted to share with fellow members of the class what has truly stuck with me. I visit this blog again today to stress the importance of continuing your journey in the awareness, knowledge, and understanding of contemporary racism. As many of you know it is not a quick fix and I have realized that becoming culturally competent will take years of work in understanding myself, my biases, and the contributions of the world around me. In addition to this process taking time I encourage that you find allies in this journey. Without allies I do not think I would be able to continue in the fight for social justice. It is hard, emotional, and at times very uncomfortable but with the help of friends you can overcome these obstacles.
True Match Foundations: The Link Between Ethnicity and Foundation
L’Oreal has released a series of commercials that make me a little uncomfortable. The commercials are for L’Oreal’s True Match foundations which are supposed to “precisely match your skin’s tone and texture.” The commercials feature a few celebrities: Beyonce Knowles (http://www.youtube.com/watch?v=Jc50e02zDt8&feature=BFa&list=PLF68B3695EF7533DC), Jennifer Lopez (http://www.youtube.com/watch?v=njIKU3sZy4E&feature=BFa&list=PLF68B3695EF7533DC), and Aimee Mullins (http://www.youtube.com/watch?v=n0GbUTjQdaY&feature=BFa&list=PLF68B3695EF7533DC). The script for each commercial is the same. They start with “There’s a story behind my skin. It’s a mosaic of all the faces before it. My …