Stereotypes as a Cognitive Tool

I found the findings of the article “Stereotypes as Energy-Saving Devices: A Peek Inside the Cognitive Toolbox” by Macrae, et. al incredibly depressing. The researchers’ studies on both implicitly and explicitly presented stereotype cues revealed that stereotypes, like any kind of schema, save cognitive energy. Rather than analyzing the different traits of a new person, we subconsciously label them as part of a group. That way, we can instead use cognition to process what they are saying, or something else that is going on in the environment. Physical traits such as ace, gender, and disability status obviously stand out as markers about what group somebody belongs, and we make judgments based on our preconceived notions of these groups. Our brains do this automatically; without meaning to.

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Spring Break Conversation: Racism in the Workplace

At home over break, my parents of course wanted to hear about what use I am getting out of their tuition money and the asked me about their classes. I had the most to tell them about this one. For one thing, I have definitely done the most work and learned the most in this class in comparison with my others this semester. I also know that this subject material would be most unfamiliar to my parents and was excited to share everything I had been learning. My parents are both very academically-minded people and were intrigued by the nature of this course.

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Aversive Racism

“Color Blind or Just Plain Blind”- Dovidio & Gaertner Article

This article by Dovidio and Gaertner directly relates to the discussions we had in class last Tuesday. The first part of this article explains the results and findings from both the study and article we read for Tuesday’s class (On the nature of contemporary prejudice-the third wave (Dovidio, 2001) and Aversive racism and selection decisions (Dovidio & Gaertner, 2000)). The previous studies we read dealt with the decisions and rationalizations that aversive racists make. This article also explores interactions between whites and blacks.

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Stereotypes as Energy-Saving Devices

After reading the article Stereotypes as Energy-Saving Devices: A Peek Inside the Cognitive Toolbox, I have thought a lot about how stereotypes are formed. According to the article we stereotype automatically without being conscious of what we are doing. It makes sense that we put people into certain schema’s, we do it with everything else however it is much more problematic to stereotype or put people into a schema than it is for us to look at a desk chair and a couch and say they are both seats.

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What Would You Do?: Racism in America

The Macrae experiment that we read in class this week, (Stereotypes as energy-saving devices: A peek inside the cognitive toolbox) found that the use of stereotypes is actually a cognitive tool our brain uses. In the study, whenever a stereotype label was present (regardless of whether the stereotype label was present consciously or unconsciously) participants remembered more stereotype consistent words and performed better on the additional task than participants who were not provided with a stereotype label. According to these findings, stereotypes are strategic tools used to enhance cognitive performance, so when the the stereotype is present we are able to effectively process other information at the same time. But what happens when these stereotypes take on a negative connotation?

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